ESMI + XPPen
Fenix has arrived in Rio!
Fenix has arrived in Rio!
XPPen has landed in the Marvelous City along with its mascot, Fenix. As part of a collaboration between ESMI, a Brazilian animation school, and XPPen, I created three styleframes for a campaign promoting the brand’s arrival in Rio, where I got to explore Fenix and one of the city’s most iconic views. The illustrations were then provided to ESMI students, who were challenged to bring them to life through animation, working from a professional creative brief. Scroll down to watch the winning video!
Client: XPPen Br / Cluster
Client: XPPen Br / Cluster
Creative direction: ESMI - Escola Motion Insider
Illustration: Rafo Lima
Design: Emanuel da Silva
Animation and post-production: Iury Maierhoffer
Design: Emanuel da Silva
Animation and post-production: Iury Maierhoffer
